Social Media, Design & VA Solutions

FOR SMALL BUSINESSES

The Little Business Co is a boutique Social Media, Design and Virtual Assistance service on the Gold Coast, Queensland, Australia. We have been operating since 2018, working with hundreds of clients across Australia and the world.

With years of experience and a proven track record, we pride ourselves on building lasting relationships with our clients. Whether you're looking to revamp your social media aesthetic, streamline your operations, or bring fresh, cohesive branding to life, The Little Business Co. has the skills and expertise to help your business thrive. Let’s create something amazing together!

Social Media Packages

Graphic Design

Website Design

Virtual Assistance

Beige Online Course iPhone iPad Mockup Your Story.png

Who We Are

We’ve been helping brands develop and define their voice since 2018. The times may have changed, but our love for creativity and problem-solving hasn't.
We love to design, to create, to think outside of the box and to see our client's achieve their business goals.

About Us

Your Brand, Beautifully Managed - From Pixels to Posts!

Enquire

The start of a new financial year is the perfect excuse to check in on the little things, you know, those BTS details that keep everything running smoothly and looking polished. ✨
Here’s a quick audit to work through:

✅ Is your pricing still aligned with your experience and time?
✅ Are all your website links working and easy to navigate?
✅ Are your email automations still doing their job?
✅ Is your branding consistent across everything?
✅ Do your bios and highlights reflect what you actually offer?

No need for a full-blown makeover, just a quick zhuzh to keep things aligned and moving.

Need help with Canva templates, a fresh service menu, or a quick Shopify tidy?
Right up my alley. 👩🏽‍💻

#thelittlebusinessco #smallbizrefresh #virtualassistantaustralia #goldcoastsocialmedia #shopifydesigner #smallbizsupport #canvadesigner

One of the easiest tweaks you can make on your Shopify site that actually impacts sales, is making your call-to-action buttons stand out.
If your “Add to Cart” or “Buy Now” button blends in with the rest of your site, it’s easy for people to scroll right past. 💨

📌 Make it a bold, high-contrast colour
📌 Keep the wording clear and simple
📌 Place it where it’s super easy to spot, especially on mobile

It’s a small detail, but it makes a big difference.

Need someone to look over your site with fresh eyes? 👀 I’m just a message away

#thelittlebusinessco #shopifytips #aussiebusinesssupport #shopifysupport #goldcoastwebdesigner #goldcoastshopifydesigner #websitedesigntips

Still finding yourself staring at a blank caption box the night before (or morning of) a post? You’re definitely not the only one. It’s easy to get stuck in that cycle, especially when you’ve got a million other things to do.

But honestly, sitting down for one focused hour to plan a few posts beats that daily scramble every time.

Batching helps you stay consistent, organised, and in control of your messaging. Things feel lighter. You’re not constantly trying to think of something clever to say. You’ve got a plan, you’re ahead, and showing up feels so much easier.

And if content planning keeps getting pushed to the bottom of your list, there’s no shame in getting help with it. I do this stuff every day, and I’d love to take it off your plate. 👩🏽‍💻

#thelittlebusinessco #goldcoastsocialmedia #smallbizmarketing #simplemarketingtips #socialmediaplanning #contenthelp

Gone are the days of cluttered pages, 15 menu tabs, and walls of text no one reads. 👎🏼
Your website doesn’t need to be fancy to be effective. In fact, the best-converting sites I’ve seen lately are the least complicated.
Right now, the websites that are converting are the ones that are:
✔️ Clean
✔️ Clear
✔️ Easy to navigate
✔️ Built to guide, not confuse

Just a clean, clear layout that guides your dream client from “hmm, interesting” to “how do I book this person?” It’s about making it easy for people to get what you do, trust that you’re the right fit, and take action.

When I say "simple" I mean:
➡️ Clear messaging
➡️ A smooth user journey
➡️ Calls to action that make sense
➡️ A site that looks good and loads fast on mobile

So if your site feels a bit all over the place, or if you’re stuck in that “I’ll fix it later” spiral, maybe it’s time for a fresh set of eyes. 👩🏽‍💻

#thelittlebusinessco #wixdesigner #smallbizwebsite #websitedesignthatworks #shopifydesigner #goldcoastwebdesign

You can't keep pretending you've got 27 hours in a day.

If your to-do list is getting longer every time you blink, your inbox is crying for help, and "I'll just quickly do that myself" has become your daily soundtrack; babe, it's time to outsource.

You don’t need to wear every hat. You just need the right support. 👩🏽‍💻

Swipe to see the top signs you seriously need a VA. 👉🏼

#virtualassistantsupport #virtualassistantforhire #goldcoastva #goldcoastvirtualassistance

Why do I love designing websites on Wix for my clients? Oh honey, pull up a chair.

- Drag, drop, DONE
- Endless customisation options
- I find it easy, quick, and doesn't give me a headache.

Wix allows me to create sites that are bold, strategic, fully functionable and stunning to look at, that also actually work, without sacrificing aesthetics.

- User-friendly and intuitive editors
- Tons of apps and integrations for your business.
- Advanced SEO capabilities and tools.
- Unlike other platforms, Wix makes it easy to change your design without coding or developers.

So if you want a website that looks boujee without the drama, my choice is Wix. 💻

*Currently taking design bookings for June.

#websitedesigner #wixdesigner #goldcoastwebdesign #brisbanewesitedesigner

Fonts matter, darling.

If you want your designs to scream class and sophistication (without actually screaming), an elegant serif is the way to go.

I’ve rounded up my top 10 serif fonts on Canva that bring allll the timeless, high-end vibes. Think luxury branding, wedding invites, and anything that deserves a touch of extra. 💅

Which one are you obsessing over?

#goldcoastwebdesigner #goldcoastsocialmedia #canvadesigner #seriffonts #luxurybranding #brandingtips

You know that never-ending to-do list that keeps staring you down? Drowning in emails, juggling calendars, can’t keep track of all the things, let me tell you, you don’t have to do it all.
Delegating is self-care!
A VA is someone behind-the-scenes answering emails, scheduling chaos, keeping on top of admin, and freeing you up for the important stuff (or just binge-watching your favourite show - no judgment here). 😉

📲 Send a DM or an email to enquire, because you’ve got better things to do.

#thelittlebusinessco #virtualassistantgoldcoast #socialmediagoldcoast #webdesigngoldcoast #goldcoastVA #adminassistantgoldcoast

Have you updated your website lately? 🤔

Everything in the digital space is constantly changing and your website needs to keep up too.

A full re-design can be a lengthy and expensive process, but a few tweaks here and there along the way will be enough to keep it fresh. 🤌🏼

Here are a few reasons why your site might need a little love:

👉🏼 The design is outdated
👉🏼 Sales have decreased or enquires have slacked off
👉🏼 Haven’t updated SEO and keywords in a while
👉🏼 Need better navigation to improve bounce rates and abandoned carts

Soooo check your site’s data, then your competitors sites, get some inspo and get in touch so we can plan a review and update of your website content and design.

You’ll be amazed at what a fresh coat of paint can do. 😉

* Website Design, Update and Maintenance services available to Shopify and Wix sites only. Please DM.

I have been working with this lovely client for almost 3 years now. She is a dermal therapist in Lennox Head and has a stunning seaside clinic.

Her many albums of professional photographs are a dream to work with, which I believe are essential in this industry, along with before & After shots.

Her feed generally consists of:
- professional photographs using models
- client selfies
- before & after photos
- product & clinic photos
- aesthetic fillers

Thanks for being you @the_skin_circle 🤎

Your website design, that is.

Keeping your website design simple has so many benefits that can enhance user experience and overall effectiveness.

A simple design helps to create a clean and uncluttered layout that allows visitors to focus on the most important elements of your website. By reducing distractions, you can guide users towards the key information or actions you want them to take, leading to better conversion rates and user engagement.

It can also greatly improve loading times, which is ideal for retaining visitors and improving search engine rankings.

Complex designs with excessive graphics, animations, and plugins can slow down your website, frustrating users and potentially causing them to leave before even engaging with your content.

By prioritising simplicity, you can ensure a faster and more responsive website that provides a seamless browsing experience for your audience. 👩🏽‍💻

• a bit of fun •

I’ll start ⤵️

😊🫶🏼🌿��🌞🙏 ☺️

PROJECT: Website Design.⁣
INDUSTRY: Cosmetic Tattooing.
DESIGN PLATFORM: Wix Studio.
CLIENT: @natasjaegly_cosmetic_tattooing

Really proud of this one.
It is clean, crisp, feminine, sleek.
Oh and pink. 🩷

I have been working with this client on her socials for over 3 years now, and was super excited when she aked me to design her website. She had a very clear vision of what it was to look like, and because I know her so well already, I could easily translate her thoughts and ideas into digital reality.

This was quite a lengthy project, but an enjoyable one. It helps when you have a lot of professional photography to play with.
PRO TIP: Web Designers mostly work with landscape images so keep that in mind at your next shoot.

Thank you @natasjaegly_cosmetic_tattooing and enjoy your beautiful new website. 🩷

PROJECT: Website Design⁣
INDUSTRY: Cosmetic Tattooing
DESIGN PLATFORM: Wix Studio
CLIENT: @forthe_love_ofink

I had fun with this client who literally lives on the next street!
It's nice when you get emails not like "Hi Bridgit, thank you for your email. Please see the feedback on your revised design below." and more like "Geez, you're gonna need a wiine after this!" 🤣

The design was simple enough but had a lot of copy which required collapsible text boxes. This was time consuming but understandably necessary for a good UX.

Now on to some SEO for her and hopfully that wine together! 🍷

www.fortheloveofink.com.au

Ain't nobody got time (or the attention span) for that!
Are you going to give this strategy a go? 💁‍♀️

#captions #instagramtips #instaramstrategy #longcaptions

So this is a hot topic of conversation in the social media world ATM. 🔥

Which is better? Hashtags or Keywords?

Well until Instagram phases out hashtags altogether, we would say use BOTH.

As the platform continues to advance, the need to put a hashtag in front of a word in order for the algorithm to read it, understand it, and categorise it is becoming less and less. Fi-na-lly. 😮‍💨

Don’t get me wrong, hashtags are still a thing… for now. But keywords in your captions and videos will help the algorithm know who to show your content too. Clever stuff. Times are a changin.’ You can hear social media managers everywhere sighing in relief.
*Hashtag researching and testing is the bane of our existence.* 😫

TIP:
To add alt text when you post a photo, which trust me you need to be doing, scroll down to the bottom of the screen where you write your caption and tap Advanced settings. Under Accessibility, tap Write alt text and add a photo description that incorporates relevant keywords. 🤫

Start slow.
If you just start with one platform – that is okay.
You don’t have to be across all platforms now – and you don’t ever have to be across all platforms.

Master one platform, and move to the next.
Don’t get caught up in the numbers, focus on great content that your users want/need.

Don't get me started on Reels...
It can take an hour just to find the right audio! 😫

If you are a Social Media Manager, save this post, and share it with the next prson who asks why you charge so much.

If you are charging perhaps too little and are hesitating about a price increase, also save this post.

If you are a business owner and are showing up everyday on Stories, making funny Reels that take wayyyy more time than you actually have, having a go at Tik Tok... 🙄

I SEE YOU.

I know how hard it is to keep up with, how you would rather be doing other things like your actual job, and how you feel so vulnerable sometimes when the last thing on earth that you want to do is dance in front of a camera. 🤳🏽

So, you save this post too.

Instagram Vs Reality couldn't be more 💯

B x

Instagram is the new business card, so make sure it makes a great first impression. 🙌🏼

Swipe across to see my top tips on things you can do to optimise your Bio, Highlights and Feed. 💥

REELS effect you have to try! 📸

You can use it for:
- showing product details
- behind the scenes
- new products
- outfit of the day

and more! 🙌🏼

#reelseffect #reelstips #reelstipsandtricks #reelshacks

Flawlessly fierce.
Boundlessly beautiful.
Powerfully perfect.
We are women and we are amazing.
♀️

10 Things You May or May Not Know About Me:

1. I grew up in Tassie as a country kid (I literally had a wombat as a pet, no jokes). 🌳
2. I studied Dance/Education at uni. 🩰
3. My husband and I own a nursery @potsandbranches which keeps us on our toes, and out of each others hair.
4. I am a boy mum (x2). 👦🏻👦🏼
5. I managed restaurants then events in Sydney for 10 years before moving into marketing. 🍜
6. I love wine. And champagne. The occasional G&T. Did someone say margarita? 🍸
7. I moved to the Gold Coast almost 6 years ago. Best decision I ever made. EVER. 😎
8. My alarm goes off at 4.45am each day. Don't ask. I am in bed by 8.30pm though. 🥱
9. I love long lunches with an Instgram worthy view. Like, that's a deal breaker. My fave restaurant is @siblings_kirra 🦐
10. I plan to move from being a one-woman-show in my biz this year. And soon! Know anyone? 😉

You could say the world is getting fast. 💨

Short videos are currently the most popular format among viewers. Reels and YouTube Shorts have EXPLODED in popularity, probably because no one has the time to watch lengthy videos, quite frankly. 🙄

Instagram Reels launched in 2020, and they were around 15 seconds long. This was a way to compete with the TikTok video frenzy. 🤳🏽

YouTube Shorts have come a long way since they launched, and the platform is climbing the ranks to potentially becoming one of the most used short-form video platforms by creators. 😎

So video is the most preferred medium of consuming content.
But why?
Because it's convenient, that's why.

Unlike audio and textual content, you don't need to think too much when consuming video content.
They provide high value within a short duration.
Great. 👌🏽

If something gets popular, it will gain competitors in the digital space. Who remembers Vine in 2012? 🤔
Then came TikTok.
Then came Instagram Reels.
Then hello YouTube Shorts.

Here's what I think...
Video content is one of the easiest forms of content to consume for the average user. They take less of our time, have great content value, and we can binge a lot of them in a relatively short period. 😉

At the same time, it can also be quite profitable for the content creators - if the platform allows it to be so. This is why TikTok rose to fame, and Instagram reels managed to stay in the competition. 💰

Although YouTube is a giant in short video content, it may take a bit before it can properly compete with these two - at least in the meta of shortform content.

So friends, keep it short. It's not going anywhere soon. 📺

Candids are Instagram’s answer to BeReal. Are you on BeReal? It’s kinda fun. 📷

On Instagram, you can now (or soon for most) post one candid shot per day where your phone takes a photo with both front and back cameras simultaneously. The idea is to show something real, without filters. 🙌🏼

Just as on BeReal, you can ignore the notification to take your selfie, but if you do, you can’t see what anyone else has posted. 😉

According to Instagram themselves, you can “Capture a Candid from the Stories camera, the multi-author story at the top of the feed, or from the daily notification reminder that starts after your first Candid.” 📸

I totally love this concept of “real” photos that seems to be the new trend. You have a few seconds before it takes the shot so there’s no time to stage a scene or put makeup on, for example. 😂
It’s only shared with a “group” that you are invited to or you have invited people to, not all your followers, geez, could you imagine? 😮

I’m so excited to see Instagrams version. 🤩

Monday vibeeeee. 🧡

Today is my first full day of work in 10 weeks. That is exciting for me. Like pop the champagne kind of excitement. 🍾

That's because I love my job. I am proud of my business. I enjoy being creative. I get to work on my own terms during the hours that are best for me and my family. And I feel bloody lucky sometimes. 😊

I even put the dog in daycare today just so I could really give it a good hard go. 👊🏽

So I am back, head down and bum up. So if you have been waiting to hear from me, check you inbox because you most certainly willl hear from me now, and if you are an exisitng client, you have my full attention and no "be quiet, mummy's on a work call...what did I just say..." when we are trying to talk shop. 🙄

Let me tell ya, it feels goodddddd. 🙌🏼

Is anyone else's kids booked in for after-school activities 5 days a week, or just mine? 🤣

The house is a mess. Kids on their devices. I’ve been working from home with them for almost 8 weeks. We’ve had the best time but I’m done now. Thank you. it’s been a blast. 💥

#wfhlife #mumofboys

The Plasticine Clay graphic design trend in 2023 introduces imperfectly shaped surfaces that seem almost hand-made - not like the classic, smooth 3D designs we are used to. It's a refreshing reminder that beauty comes from within. 😉

These imperfect bumpy surfaces are made by a digital technique or real plasticine.

The powerful message of this trend is the fact that Plasticine Clay never dries. It knows no limits. It can be modeled and reused in infinite ways, many times.

This idea encourages an ever-going metamorphosis, a drive to shape your own future. 😊

I love it. 💡

__
Example by Ramy Wafaa

Engagement. Engagement. More engagement. With a particular focus on Groups.

👉🏼 Reels in Groups
Group members will be able to upload and share video Reels directly in their Group. Users will also be able to add filters, audio, and text overlays to the Reels they post.

👉🏼 Facebook Event sharing via Instagram
Group admins will be able to share their Group’s Facebook Events directly to their Instagram account.
Being able to cross-post events like this could allow Groups to reach an audience beyond Facebook.

👉🏼 Socializer
This new role for members is designed to recognise users who help welcome new members to a Group community and encourage participation.

Here’s how this would work, according to Facebook:
“Socializers in music festival communities can be recognized for sharing their festival experiences and motivating others to do the same by sharing photos and videos.”

There is so much more coming to FB which for marketers is gonna be BIG. Meta's Facebook revamp is designed to attract younger users so wathch this space... 👀

Trending Audio: JUMP ON IT. 🎶

This can make your content more relatable, engaging, and more enjoyable to watch, not to mention you may also get more views and likes, who knows, you may even go viral... 👌🏼

To find trending audio, search for it on Instagram or another audio platform. Then, download the audio and add it to your Reels. 🙌🏽
Or an easier and faster way is when you are scrolling through the Discovery Feed, look for the little arrow next to the name of the audio which indicates that it is TRENDING - when you click on it, you can see how many times it has been used. Make sure this number is relatively low. Like 2,000, 6,000, 10,000 even 20,000... Not like 50,00 no way. 🙅🏽

When you find the audio you want to make a Reel with, tap the 'Save Audio' button and do not wait too long to use it! You want to use it as soon as possible. YOU DON"T WANT TO WAIT. What is trending today may not be trending next week or the 11,00 Reels with this audio may be 56,000 in the next hour. 🤳🏽

Another way to find trending audio is to jump over to Tik Tok. This is where most things are born, right? So what is trending there will be trending on Instagram pretty soon. You can search for that audio on Instagram and see if it is there - this is actually a really big tip. 🤫

So, what you can do is a test - do 5 Reels with trending audio and 5 Reels without and see what's getting you more views. As a Creator, this is how you can see what works and what doesn't. 😎

Also, follow Creators who do recaps like "trending audio of the week." These guys' are basically doinmg all the work for you.

Have fun, and remember there are no rules (just algorithms). 🙃

When I wanted to start this business with a 4 month old and a just-turned-2 year old, people thought I was mad. 🤪

You don't have time.
You have your hands full already.
How will you get clients?
Will you make enough money?

Well, I am. And I will. I said.
It wasn't up for negotioation.
I was starting a business and that was that.

Was it hard? Sure was.
Did I have some breakdown moments? Many.
Did I manage with a small family? It was a juggle.
Did I get clients and make enough to not give it in? ABSOLUTELY.

Today my little business turns 5. 🎈🍾

After 2022 being my biggest year to date, I cant wait to see what the next 5 years bring.

With a clear goal, a well thought out strategy, bloody hard work, dedication, and determination... I have achieved something that I always wanted to: to own a business that is successful and allows me to work around my family because they will always come first. 👊🏼

I am proud of myself today, and don't mind if I do. 🥂

What wins are you celebrating this week?

"Dress like you don't work from your couch. Dress like everyone is watching. But, most importantly, dress for you because when you dress for WFH, you're not just showing up for the home office, you're also showing up for yourself."
- The Every Girl

Couldn't agree more. 💋

The world needs you to be the best version of yourself. Because it’s only when you’re the strongest, happiest you that you can go out there and help others. ✌🏻

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Gold Coast

bridgit@thelittlebusinessco.com

Social Media, Design & VA Solutions

Who We Are

Your Brand, Beautifully Managed - From Pixels to Posts!

​

Follow us on Instagram

Connect With Us